How a Former Journalist Builds Corporate Training That Competes With TikTok and YouTube with Brad Ulmanu of Expedia Group
Brad Ulmanu, Director of Learning Experience at Expedia Group, joins us to talk about why storytelling is one of the most important skills in learning and development. Brad started his career as a journalist before moving into L&D, and he ties storytelling to instructional design, eLearning content creation, and learning experiences people want to finish. A useful frame for any learning leader rethinking corporate learning and development.
KEY TAKEAWAYS
00:00 What great learning is actually competing with.
01:56 How a journalism career led Brad into L&D.
02:51 What made the move into L&D worth it for Brad.
03:59 Brad's advice to his younger self.
07:54 What Brad's learned about first impressions.
09:37 The real AI challenge facing learning leaders.
12:28 The most important skill in the workplace right now.
13:29 Brad's go-to resource for L&D research.
14:12 Two books every aspiring L&D leader should read.
16:29 Why Brad's team designs learning like a media team would.
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RESOURCES MENTIONED
#LearningAndDevelopment #CorporateTraining #LeadershipTraining